The Royal British Legion’s Poppy Appeal 2023 launches across Sussex with its new plastic-free poppy

37-year-old Sussex-born Royal Air Force veteran, Stacey Denyer, is one of the first people to wear the new poppy, which is completely recyclable.

This year’s plastic-free poppy is the first redesign of the iconic symbol of Remembrance in a generation and is the latest in a series of designs since the poppy was first used to raise funds in 1921.

The plastic-free poppy is made from 100% paper and easily recycled in household collections. The innovative new poppy design features iconic poppy shape, with a black centre embossed with ‘Poppy Appeal’, and a leaf with a crease. It no longer has a plastic stem or centre, and it can be fastened with a pin in the stem, worn in a buttonhole, or a stick-on version is available.

The Royal British Legion has been developing the plastic-free poppy for the past three years, in collaboration with expert partners, as it works to reduce its use of single-use plastic and be economical, sustainable, and less impactful to the environment.

It has been created from bespoke red and green paper produced from a blend of renewable fibres from responsible sources, 50 per cent of which come from the offcuts created during the production of paper coffee cups.

The launch of the Royal British Legion Poppy Appeal marks the start of the national period of Remembrance, when the nation wears the poppy and reflects on the service and sacrifice of the Armed Forces.